alexandra nason 


Inspiration is lurking virtually everywhere around us--- even if we sometimes wonder where it has gone to hide.  Since I don't always know where to look, I constantly keep my eyes peeled for new ideas and my mind open to new possibilities and allow my curiosity to lead the way. 

I graduated in May 2010 with a BFA in Communication Design from Washington University in St. Louis and am now hot on the pursuit of the limitless applications of design to our daily lives and the creative implications this has on our day to day experiences.   The beauty of design as an art form -- especially in contemporary culture--is the conceptual power it wields as a creative catalyst.  From the most intimate of personal responses to the broadest of cultural experience, design need not be fancy or frilly to make an impact.  However, simple does not mean easy, and untapped ideas aren't going anywhere on their own.  

Rather, the design process largely relies upon eager, undaunted curiosity to cultivate the potential of budding ideas.  As a designer, I enjoy exploring how design can allow us all to see something wonderful, disturbing, or surprising in even the most familiar of surroundings.  This constant consideration and reconsideration of my environment and everything in it---from garage sales, candy shops, and street signs to ribbons, bad haikus and strangers--- creates a balance wherein my insatiable curiosity fuels my creative approach and vice versa. 

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